Home Fashion For All Support Black Owned Cosmetic Companies With The BOMB YouTube Makeup Challenge

Support Black Owned Cosmetic Companies With The BOMB YouTube Makeup Challenge

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A new YouTube beauty challenge is calling on everyone – no matter their skintone – to support black-owned makeup brands.

VloggerĀ Jackie AinaĀ posted her own take on the BOMB (black owned makeup brands) challenge, encouraging her followers to buy products made by ā€œblack and minority-owned businessesā€ –Ā especially ā€œthose who are not blackā€.

ā€œThere are a lot of black-owned brands who are amazing and are often overlooked and overshadowed by bigger brands,ā€ she said, explaining that many of the ranges used in her tutorial include products for all skin tones.

YouTube/Jackie Aina

In her tutorial, Aina uses products from Shea Moisture, Lena Lashes and Coloured Raine, to name a few.

Referring to other popular YouTube challenges she added: ā€œIf you can slather 100 different highlighters on your face, I donā€™t see how far-fetched it is to ask someone who is not black to support black-owned beauty brands.ā€

Aina hopes her video will inspire people to try new things and encourage big brands to cater to a wider range of skin tones.

We can definitely get behind this over the 100 layers of foundation, mascaraĀ and liquid lipstickĀ videos.

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